Don't know where to start? Then start here! Our Back to Basics Kit includes a Better Than The Rest Mascara, two Vegan Velvet Eyeshadows in the shades Latte and Straw, & a Vegan Velvet Liquid Lipstick in the shade Trophy.
Better Than The Rest Mascara
This water-resistant mascara is lightweight, smooth, and quick-drying that defines every lash. Formulated with natural and synthetic polymers and waxes that stretch and hold lashes in shape longer.
It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. Does not flakes or smudge, dries fast for multiple coats, and keeps lashes feeling soft and natural.
Paraben-free, Vitamin E infused formula hydrates your eyelashes with natural vitamins.
Wiggle the wand at the root of the lashes to separate and coat the lashes at the lash line. Use the point of the brush to add length and ensure that every last lash is coated.
- Water-resistant mascara that's still quick-to-dry
- Infused with Vitamin E to provide helpful moisturization to the eyelashes during application
Water (Aqua), Acrylates Copolymer, Cera Alba (Beeswax), Polyamide-1, Polybutene, PVP, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, Glyceryl Stearate, Oleic Acid, Stearic Acid, Magnesium Aluminum Silicate, Glycerin, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PVP/Eicosene Copolymer, Dicetyl Phosphate, Dehydroacetic Acid, Sodium Benzoate, Pheonoxyethanol, Cellulose Gum, Xanthan Gum, EDTA, Tocopheryl Acetate [May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Black 2 (CI 77266)]
Vegan Velvet Eyeshadow
A unique eyeshadow with a silky, creamy texture formulated for maximum color impact. It’s buildable, blends effortlessly, and provides a soft natural look or a powerful and bright statement.
- Highly pigmented formula
- 98% natural ingredients
- Vegan product with high-end raw ingredients
- This formulation is cruelty-free and paraben-free
Talc (Ethically sourced), Mica (Ethically sourced), Zinc Stearate (Ethically sourced), Silica, Magnesium Carbonate, Isopropyl Isostearate, Phenoxyethanol, Sodium Dehydroacetate, Sodium Benzoate, Dimethicone May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)
Vegan Velvet Liquid Lipstick
This high-coverage liquid lipstick provides a beautiful long-lasting color in a natural, vegan formula. The creamy texture adds a silky & lightweight stain specifically formulated for all-day comfort.
Our formula is paraben-free, developed in Canada, and uses added vitamin E to ensure your lips feel moisturized after use.
Apply directly to your lips with the included wand. Start in the center of your lips and smooth outwards toward the corners of your mouth.
- The product is made in Canada
- Avocado Oil provides comfort and nutrition to lips
- Grape Seed Oil is full of antioxidants which nourishes the skin
- Jojoba Oil forms a barrier that locks in moisture to keep the lips soft
- Vitamin E help soothe and even the appearance of any skin tone
- Long-lasting formulation confidently lasts all day
- The formulation is vegan and cruelty-free
Isododecane, Octyldodecanol, Polymethylsilsesquioxane, C24-28 Alkyldimethylsiloxy Trimethylsiloxysilicate, Cyclohexasiloxane, Mica, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Silica, Phenoxyethanol, Glyceryl Laurate, Aroma (Flavor), Glyceryl Behenate, Tocopheryl Acetate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742)
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why you'll love our products
MORE ABOUT INFORMED MODERN
MODERN BEAUTY MINUS THE MYSTERY
Top Notch Ingredients.
I.Mod is Always:
- Free from Phthalates, GMOs and SLS
- For All Skin Types
- Made & Ships from Canada
- Sustainably Packaged
"My niece is going to be obsessed."
"I'm actually surprised I loved this so much!"
"Actually loved this. Really high-end quality!"
Informed Modern makes natural, healthy beauty products that are certified cruelty-free, resulting in stunning natural beauty products without harming any animals in the process.
We are proud to say that all of our products are free of phthalates, GMOs, and SLS.
Informed Modern exclusively utilizes ingredients that are ethically sourced, ensuring that every product you buy contributes to a better world.
We take about 2-7 business days to create most of our makeup & skincare products.
Shipping will take up to two weeks because we always aim to use the most sustainable shipping methods possible.
97.66% of our orders are shipped within 7 business days. More than a half of our orders are shipped within 5 business days or less.
The paper products used in our packaging are recyclable and we use sustainable resources whenever possible.