Our Story1




We made Informed Modern for you.
Informed Modern was inspired by independent women - the creators, lovers, trendsetters, adventurers, dreamers. 
Women like you - who are present in this life, and in the pursuit of sustainability.
Our guiding pillars are:
Fair and affordable pricing: All of our sustainable, natural & raw ingredient products are priced with your budget in mind. We offer extra discounts for our I.Mod Squad members and opportunities to share the love with personalized discount & referral codes for our affiliate program members.
Modern beauty minus the mystery: We use sustainably sourced ingredients of the highest quality. Wear your makeup proud knowing it's not only sustainably made, it has nothing but the good stuff in it too.
A new kind of beauty: Every item you purchase adds a little magic to your beauty collection. We're working to build an online community of Informed Modern women who love the beauty community but don't want any of the nasty consequences of 'big brand ethics'.
Our Mission: We want to make our planet a better place. When you choose to round up your purchase, you get to select the cause that means the most to you. Not the cause that means the most to us, or to someone else. Every purchase counts when you shop sustainable. Every purchase counts when you shop small. Every purchase counts when you choose to round up.
Welcome to the I.Mod Squad!
We know you like looking great, but we also know you care about a lot more than makeup and skincare. The I.Mod Squad welcomes everyone to let loose, follow your passion, donate and create. We are passionate about preserving our environment, inclusivity, community, adventure, and above all - sustainability! Let your hair down with us.
Let's all do something kind for ourselves, someone else, and our planet, today.